In an eco-anxious world, it has become difficult to tell whether brands are truly invested in ecological change or employing subtle marketing spins. As consumers become increasingly aware of environmental issues, brands have taken to eco-friendly narratives as convenient shortcuts to higher profits. It's much easier, after all, to lay claim to sustainability than to practice it. If there's one label challenging this dissonance, it's BOTTER. Founded by Rushemy Botter and Lisi Herrebrugh in 2017, ...
In an eco-anxious world, it has become difficult to tell whether brands are truly invested in ecological change or employing subtle marketing spins. As consumers become increasingly aware of environmental issues, brands have taken to eco-friendly narratives as convenient shortcuts to higher profits. It's much easier, after all, to lay claim to sustainability than to practice it. If there's one label challenging this dissonance, it's BOTTER. Founded by Rushemy Botter and Lisi Herrebrugh in 2017, ...
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